Ralph Lauren reveals the Ralph Lauren pole for the Oak Bluffs collection, which celebrates the rich black heritage of Oak Bluffs, Martha’s Vineyard and timeless collegial style of Morehouse and Spelman College. By launching globally on July 24, 2025, the campaign includes a short preview documentary on YouTube, highlighting stories of community, legacy and cultural pride.
Continuing the stories of the summer of the brand after its Hampons campaign by Ralph, the Ralph Lauren polo for the Oak Bluffs collection combines clothing for free time coastal classic-concrete details that nod the unique heritage of Oak Bluffs-Con collegial style outside the campus through the leather of Morehouse and Spelman Colges. Conceptualized and designed by Morehouse and the former Spelman students of Ralph Lauren, the Ralph Lauren Polo for the Oak Bluffs collection speaks with the On-Island styles of long-standing residents and vacationers, which mix with collegiate spheres and collegial balls and lever crews for salt in their summer wardrobe of swimwear and sandals.
“This collection is more than a fascinating coastal city; it is a history of the American dream,” he said Ralph Lauren, executive president and creative director of Ralph Lauren Corporation. “The unique story, the traditions and the sense of community of Oak bluffs inspire me deeply and speak of what we are all looking for – a place where you can be free, uncontrolled, joyful and truly at home.”
Male and female styles such as the Twill jacket are adorned with embroidery of novelty with landscapes and iconic motifs on the island, while the classic sports hoods in white, red and dark blue and dark blue themes of the collection. Strists inspired by Maritime and details embroidered throughout the collection speak for the long-lasting pastimes in Oak Bluffs-Da a slow bicycle ride along Sea View Avenue to the beloved “from five to Sevens”, the social veranda social networks that take place before sunset.
Each piece inside the assortments Morehouse and Spelman translates from the Library of the Campus to the banks of Oak Bluffs, bringing a coastal talent to the iconic collegial sensitivity of Ralph Lauren, honoring the tailored traditions of both institutions. The complete collection-CE includes parade knitwear, memorabilia sweater, jackets worthy of sailing, accessories and other more references worn by generations of residents and vacationers of Oak bluffs. The prominent pieces include a white brown-e white-e-and brown jacket with the brown tiger of Morehouse who adorns the back and a ivory and bright patchwork cardigan that shows the beloved Jaguar mascot of Spelman together with distinctive motifs that celebrate the historical reference points of the Spelman campus. In addition, a quilted patchwork jacket and a combined quilted blanket serve as a visual narrative of the island, with the individual patches that pay homage to the nautical traditions of the city.
The stories of Oak Bluffs come to life in a campaign set against the historical seabed directed in collaboration with the author, director and producer Cole Brown, who brings decades of memories of the summers spent on the Martha vineyard to this project. The images of the campaign were photographed by Nadine Ijewere with video movies shot by Azariah Bjørvig, both returning after having captured the award -winning Polo Ralph Lauren exclusively for the Morehouse and Spelman Colges campaign from a campaign. residents throughout the year; owners of multi-generational houses; local entrepreneurs; community historians; Teachers, students and former students of Morehouse and Spelman; And more.
The Full-Length Documentary, “A Portrait of the American Dream: Oak Bluffs,” Will Premiere on YouTube On July 24, 2025, Followed by a Special Screening and Panel Discussion on the power of Narrative Change in Racial Healing at the Martha’s Vineyard African Film Festival on August 8, 2025. Screening is present in partnership with the wk Kelllogg Foundation, Which is guided by the belief that all the Children Should Have an Equal Opportunity to thrive.
The Ralph Lauren polo for Oak Bluffs Collection will be available for consumers globally on July 24, 2025, on Ralphlauren.com, on the Ralph Lauren app, in Morehouse College and in the books of the Follett Campus of the Follett Campus and in the selection of Ralph Lauren Stores while lasting the quantities.
Ralph Lauren is proud to collaborate with The Cottager, Inc., a non -profit organization consisting of 100 owners of black houses on the Martha vineyard, to support its historic building restoration, cultural conservation and other efforts to resilize the community on the island. The company has worked closely with the members of the Cottager, the Vineyard African American Heritage Trail, the Martha’s Vineyard Museum, the National Museum of Smithsonian’s National of African American and the consultants of Morehouse and Spelman Conneges, among others, to get archive films and historical knowledge – essential elements in telling the story of Oak’s story Buffs. In line with these efforts, Ralph Lauren is also pleased to continue his long -standing partnership with the United Negro College Fund to support scholarships for HBCUS students and ensure that the company promotes the opportunities for the recruitment and early development of the talents with them.
Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.
Fiber2fashion News Desk (RM)